It is 2017 full year of change, from the beginning of the Empire collapsed, as Jia Yueting came to the United States from the head, Japanese companies should be the representative of the quality of a large number of materials and funds fraud, to hammer out cross-border purifier, 2017 technology industry had called seismic changes. As the most common and frequently used household appliances in our life, there has been a great change in 2017. Today we will talk about the change of Chinese household appliance industry in 2017.

What is the change in China's household appliances industry in the face of consumption upgrading?

Consumption upgrades have been established

With the rapid development of social economy in the past two years, China consumers in the standard of living has made great improvement, become more prosperous at the same time in our life, our life attitude has also had the very big change, more and more consumers in the purchase of household appliances, began to pay more attention to the quality of the products and is able to give us a better product experience. And the previous keyword search in the high temperature performance price ratio, durability and other key words have also been cooled.

High quality life has become a concern for consumers

With the middle class becoming the main purchasing power of the society at this stage, consumers' demand for high quality products that can provide us with better product experience is increasing. So, with intelligent, networking, and even AI system, a large number of household appliances in the last two years. By 2017 we for home appliance manufacturers in the product development trends released trend, high-end products will with networking, remote control and other functions, high-end products are possible with the overall system or the built-in AI system Home Furnishing Zhaopin, intelligent home appliances has become the trend of development China household appliances market.

For intelligent household appliances, whether or not it has been used or not, after so many years of development, we may have a certain understanding of it. Although smart home appliances have been developing for many years, they are still in the primary stage, and their attitudes towards consumers are quite different. However, many users are very concerned about them. So, why can smart appliances be the most popular and consumer products in the current field of household appliances?

Consumption upgrading has become the motive force of the reform of Chinese household appliances

First of all, it is the upgrading of consumer demand. With the development of life and society, the consumer demand for home appliances is increasing. The relatively simple function of traditional household appliances can no longer meet the needs of consumers. Moreover, these relatively simple products can't satisfy the demand and consumption concept of the middle class as the most important consumer group. Smart appliances can provide consumers with a better use of experience and better quality of life, more in line with the needs of consumers now.

Secondly, in the rapid development of science and technology and the Internet era, the trend of young consumers has shown very clearly, the traditional home appliance products, relatively simple function and relatively dispersed usage scenarios and can not meet the young consumers pay attention to the use of experience and willing to try new things needs. The smart appliances, meet the multi-functional, intelligent control and capable of forming Home Furnishing interconnected system, will allow young consumers to experience more cool life and more efficient and convenient user experience.

Smart home is more in line with the needs of young consumers

Most importantly, Chinese household appliances have really entered the overseas market. As the largest household appliance producer in the world, Chinese household electrical appliance enterprises are concerned by foreign consumers and other brands. At present, smart home products, which can bring better user experience to consumers, has become the main battleground for major household appliance enterprises to compete. Therefore, the trend of smart home appliances is also a trend.

Second page: the white electricity market is obviously unprepared

White electricity market is obviously unprepared

I believe that in recent years, even if you haven't been to the home appliance store, you can have a certain understanding of smart home appliances through overwhelming advertisements and various kinds of information. So, do you really feel that it feels smart home appliances are useful? Or is the current smart home appliances really able to meet your needs?

Can the current smart appliances meet the needs of consumers?

The answer is obviously not. At this stage, consumers hope that household appliances can not only satisfy consumers' basic needs for the product, but also provide better experience and better solutions for consumers, so smart home appliances will thrive at a time. As a new type of intelligent home appliances and home appliances, the development time of just a few years has been compared to the traditional home appliances for decades or even hundreds of years of history has a large gap in technology accumulation, user needs analysis and practical core products.

The current functional design of intelligent household appliances does not meet the needs of consumers.

The lack of intelligent household appliances in product design and intelligentization has also been seen from the development of intelligent household appliances in recent years. Increase the network function, mobile phone App remote control function of the product to meet the eye everywhere for smart appliances to the case of traditional home appliances; or increase the number of seemingly very cool but no practical function said their products are able to change consumer habits are too few, such as refrigerators increased online to see the video function, increase music player and other functions for water heater. Consumers may be because it sounds very good, or hold the attitude of early adopters to buy, but returned home, the actual use of these "smart" function of the rate is zero, the intelligent function does not improve the consumer's actual experience, but will let consumers feel smart appliances only in speculation gimmicks, product selling and expensive and what not, eventually forming a vicious spiral.

The current functional design of intelligent household appliances does not meet the needs of consumers.

At present, the design of intelligent home appliances function is not consistent with the real smart appliances consumer initiative should be able to solve all kinds of problems we encounter in life, we can greatly reduce the operation steps and operation time, to form a system, a variety of home appliances collaboration, so that consumers can really enjoy the change of smart appliances. At present, smart appliances China because incompatibilities between brands and the overall intelligent level is low, and can not form a complete system Home Furnishing interconnection, and have very large defects at the end of iteration, China can let the consumer experience to smart appliances should bring us real experience. This phenomenon shows that the Chinese household appliance market is unprepared and blindly developed in the face of the demand for the rapid growth of consumers.

But with the China appliances continue to expand overseas, household electrical appliance enterprises China also have realized the importance of consumer recognition, for their own business development of intelligent function in 2017, we have seen a lot of smart appliances product design is very good, the development of intelligent China appliance market has begun to shift to the benign aspect. Use requirements

At present, China's intelligent household appliances can not form a complete home interconnected system

Smart appliances really should be able to actively solve all kinds of problems we encounter in life, we can greatly reduce the operation steps and operation time, to form a system, a variety of home appliances collaboration, so that consumers can really enjoy the change of smart appliances. At present, smart appliances China because incompatibilities between brands and the overall intelligent level is low, and can not form a complete system Home Furnishing interconnection, and have very large defects at the end of iteration, China can let the consumer experience to smart appliances should bring us real experience. This phenomenon shows that the Chinese household appliance market is unprepared and blindly developed in the face of the demand for the rapid growth of consumers.

But with the China appliances continue to expand overseas, household electrical appliance enterprises China also have realized the importance of consumer recognition, for their own business development of intelligent function in 2017, we have seen a lot of smart appliances product design is very good, the development of intelligent China appliance market has begun to shift to the benign aspect.