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Where is the next growth points of range hood?

Date:2017/12/26 9:23:17   Visits:

Chinese traditional "stir frying" cooking habits, abruptly forced a dominant position in the global tobacco industry. In order to combat and smoke, all participate in the competition of the enterprise can, in order to increase the air suction, and some brands to reach 23 cubic meters / minute; others are constantly adjusting the position to enhance the effect of smoking smoking; others seek balance in the air and noise of these two contradictory elements.

It can be said that from the last century 80s, from the imitation of the first hood, until today, over the past 30 years, the whole Chinese lampblack industry has reached a high degree in the basic smoking effect. From the point of view of smoking and smoking, the vast majority of brands have been able to meet the needs of consumers. But at present, we can't say that the cigarette machine is a good product of the consumer experience. Why?

The problem is to a large extent on the problem of the cleaning of the cigarette machine. Also because of the eating habits of the Chinese people, under the environment of high temperature and heavy oil and smoke, the machine needs to be cleaned almost every half of the month.  Such frequent cleaning is a disaster for non professional consumers. A number of surveys and data also confirmed the statement that most of the consumers surveyed were "at a loss" in the internal oil pollution of the machine. For oil hidden deep in the impeller and oil network, the surface wiping can not solve any substantial problems. It is difficult to clean the lampblack machine. Most consumers choose not to clean it. However, long term no cleaning will bring about problems such as performance degradation, shortened life, oily odor, bacteria and aflatoxin. Need to put down a hood and artificial "00 odd", shell, fan, filter, oil storage box all removed to wash, and frequent dismantling hood service life loss extremely heavy, decreased and the performance of the cleaned noise becomes large, is really a headache.

Some forward-looking vision of the enterprises have already noticed this, on the market a few years ago has been a free washable, self cleaning products listed. But no exception is that these technologies do not really clean up. Hidden by ordinary scrubbing greasy dirt and oil in the depths of the impeller network is inconvenient to clean, long time accumulation can not solve the problem.


The problem exists for a long time and can not be solved. Consumers are becoming more and more appealing to the cleaning of the machine. A survey shows that after satisfying the smoking and exhaust effect (the passing line of general brand enterprises can achieve), consumers are most concerned about the cleaning of flue gas turbine.


Such a market reality, need to have R & D strength of the enterprise to stand out, and take out a targeted solution. Who can really solve this problem, who has seized the technical commanding point in the current market. It is one of the best solutions to solve the problem of the current machine cleaning.


The steam washing fume exhauster of the US has 110 0.3MP high temperature steam at high temperature (high temperature, softening and dissolving oil pollution, high pressure spraying and washing oil pollution), and 360 degree cleaning for the impeller of the hood. The steam cleaning process takes only 15 minutes, the steam spray washing for 12 minutes, 3 minutes after the dry cleaning machine, drying oil along the cavity lasting, nozzle leakage into the cup. The whole process in the first step and need to hold water, as well as the final step to dirty oil drained oil cup, consumers only need to press the "steam washing" button for two seconds, the other integrated intelligent control, key operation, intelligent and convenient.

From the 2012 launch of the first generation of high temperature steam wash has beautiful steam wash hood has developed to the 3 stage, according to official data provided by the United States, 3 of the impeller oil steam wash wash rate as high as 98.5%, to ensure that the vast majority of the oil swept away. The comparative experiments of the kitchen and electric power show that only the steam washing at high temperature and high pressure is the best solution for the oil pollution of cigarette makers, which is the real sense of self cleaning. As a technology to truly solve the consumer's pain points, the intelligent steam washing technology of the US has not only been highly recognized by the industry, but has won various honors at home and abroad, and more importantly, it has caused a strong response at the market terminal. With data statistics, the beauty of the kitchen and electric steam washing machine has been sold from 14 years and has reached 2 million in just two years. At the same time, in the American kitchen power push, the automatic cleaning market has accounted for 15% of the overall market share of the cigarette machine.  Such a rapid growth is a herald of another tuyere in the tobacco industry.

At present, the consumption upgrade has become the consensus of the industry at present, and the high end of the kitchen power has also become the same direction in the industry. In fact, this is the appeal between two different roles of the market: consumers need better products and experience, manufacturers want higher value-added products and higher operational efficiency. Those who are able to bridge on these two businesses must start from the pain point of consumers, solve problems and enhance experience for consumers instead of unilaterally high-end and high-end.


It is clear that the depth of the high temperature steam washing technology is in line with the needs of the consumers to improve the smoke machine experience, which is also one of the direction of the technology upgrade in the whole industry. The beauty of the kitchen power in this field of years of deep ploughing and popularization, undoubtedly in the future competition to occupy the market commanding point.


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