When the "new school Guangdong" with innovation of Haier home appliances will impact what kind of spark? Before the intellectual love of sailing inspiration "-- Haier re take the Silk Road on the sea line to Guangzhou Guangzhou, Haier join the famous navigator Guo Chuan and local famous gourmet loyal brother together to explore the wisdom of the inheritance and innovation of diet culture, has become the biggest highlight of the day activities and meet the new Guangdong" and Haier smart appliances.

It is reported that in countries along the way of policy, Haier navigator Guo Chuan, following the twenty-first Century Maritime Silk Road track, transfer of brand "intellectual love life" concept to the leading products and technologies in the nine city along the way, and found the local users multiple ways of life, explore the wisdom of life. The Guangzhou Railway Station is the third stop after Qingdao and Shanghai. On the same day, Guo Chuan also felt the characteristic culture of Guangzhou with the local fans, seeking the fusion point of Haier's smart life and Guangzhou culture.

Guangzhou has maintained its own character in the fierce Chinese and Western culture collision, and this kind of inheritance is particularly evident in the food. The protection of traditional culture is not complacent, stagnant. The recent emergence of the "new Cantonese", mainly refers to the base of the traditional Cantonese cuisine, fresh, fresh and tender, as the characteristics of the long acquisition the four corners of the world cuisine, Cantonese cuisine and rich and colorful materials and seasonings created out of. It combines the North South flavor, Chinese and Western style, set of dishes, snacks, snacks in one. And this spirit of inheritance and breakthrough is also highly consistent with the innovative spirit of Haier for many years.

Haier with 5 global R & D center and open Hope platform, the depth of interaction for users, suppliers, and resources all over the world, constantly challenging and innovative in the limit, fully meet the user experience based on the research and development of outstanding industry leading technology and products. In the world of Internet, the global Internet era, there are profound national wisdom China food culture is not only China, but also the world, like the Haier has been ranked the world's home appliance industry is not only a national brand, Qingdao, Chinese, even on the world. This is the purpose of Guo Chuan's voyage, representing the wisdom of life in all parts of the world for the transmission, communication and exploration of Haier household appliances.

On the same day for Guo Chuan's "Banquet", Haier kitchen electric products also highlights the full debut, let love loyal brother love delicacy, such as Haier "tender" oven, used for the first time in the micro pressure roast, produce water vapor through the tank steam generator specifically for the home, with the aid of circulating steam, bile, so as to maintain wet food, fresh taste. In addition, in the "fresh" Guangzhou food, fresh storage is particularly critical. "Star kitchen" series refrigerator products, using Haier first "breeze" frost free technology to realize the refrigerator dry and wet storage function, to achieve food preservation.

With wisdom and love, the ancients passed the Silk Road on the sea, transmitting the eastern and Western civilizations and creating a new world of cultural exchanges between China and the west, which is an important milestone in the course of globalization. Now, Haier appliances jointly join Guo Chuan to take the maritime Silk Road and set up a bridge of cultural communication with the brand concept of "Ai Ai life", so that we can get to know the world from a new perspective. At this station in Guangzhou, the innovative food experience combined perfectly with the innovative sailing sailing. We can better understand the meaning of "heritage", inspire and continue to "love and sail". What kind of wonderful team will the next station bring to us? Let's wait and see.